Introducing

Member Pass - digital membership made simple

The Essentials
for Clubs and Communities

TRUSTED BY 300+ CLUBS + COMMUNITIES  FROM LEADING SPORTS CLUBS TO BRANDS

Member Pass

A modern and simple digital membership solution

Create fully branded member passes, deliver member benefits, and send updates via Wallet Alerts - all in one platform

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Active Communities

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Properties managed

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Annual Membership Growth

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Avg. investment growth

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Club + Community Members

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Engagement + Retention

Case Studies

Real clubs. Real results.

Explore how clubs and communities deliver member benefits, boost participation, and create new revenue through brand partnerships.

Discover how clubs and communities are using Frontcover to reward members, increase participation and unlock new partnerships

Sports + Social

Social Serve

Social Serve mixes up your favourite activities namely tennis, drinking, music and socialising and putting them all together in a fun-packed afternoon you’ll never forget.

Live Since Jan 2025

Measurable Engagement

Member Growth

Local Partners

Sports + Social

Social Serve

Social Serve mixes up your favourite activities namely tennis, drinking, music and socialising and putting them all together in a fun-packed afternoon you’ll never forget.

Live Since Jan 2025

Measurable Engagement

Member Growth

Local Partners

Football Club

Doncaster East FC

Doncaster East Football Club is a community-driven club in Melbourne’s east, focused on developing players and fostering an inclusive, team-first environment across all levels of the game.

Live Since Jan 2025

Social Members

Paid Memberships

Sponsor Benefits

Football Club

Doncaster East FC

Doncaster East Football Club is a community-driven club in Melbourne’s east, focused on developing players and fostering an inclusive, team-first environment across all levels of the game.

Live Since Jan 2025

Social Members

Paid Memberships

Sponsor Benefits

Surf Club

Henley SLSC

Henley Surf Life Saving Club is a proud coastal community hub at Henley Beach, home to Ocean Henley, dedicated to keeping the beach safe while building skills, resilience, and community.

Live Since Jul 2025

Supporter Membership

Loyalty

Club Bar / Restaurant

Surf Club

Henley SLSC

Henley Surf Life Saving Club is a proud coastal community hub at Henley Beach, home to Ocean Henley, dedicated to keeping the beach safe while building skills, resilience, and community.

Live Since Jul 2025

Supporter Membership

Loyalty

Club Bar / Restaurant

Surf Club

Henley SLSC

Henley Surf Life Saving Club is a proud coastal community hub at Henley Beach, home to Ocean Henley, dedicated to keeping the beach safe while building skills, resilience, and community.

Live Since Jul 2025

Supporter Membership

Loyalty

Club Bar / Restaurant

Member Pass Features

Our Top 10 Features for Member Pass


1

Apple + Google Wallet

Members instantly receive a digital branded Member Pass in Apple and Google Wallet to unlock benefits across clubs and partners.

Key Features

Issue via Email + SMS

Wallet-based Alerts

Fully Branded

2

Design + Branding

3

Push Notifications

4

Location-based Alerts

5

Benefit Redemption

6

Engagement Insights

7

Activation + Updates

8

Enhanced Security

9

Photo Id + Personalise

9

Integrations + Automation

1

Apple + Google Wallet

Members instantly receive a digital branded Member Pass in Apple and Google Wallet to unlock benefits across clubs and partners.

Key Features

Issue via Email + SMS

Wallet-based Alerts

Fully Branded

2

Design + Branding

3

Cash Prizes + Incentives

4

Location-based Alerts

5

Benefit Redemption

6

Engagement Insights

7

Activation + Updates

8

Enhanced Security

9

Photo Id + Personalise

9

Integrations + Automation

Our Team

Expert guidance from
a trusted product team

Alan Crabbe

Founder + Client Success

Alan Crabbe

Founder + Director

Ethan Yang

Technology Lead

Ethan Yang

Technology Lead

Member Value

Top 10 Benefits of Using Apple and Google Wallet Passes for your Community

  1. Personalisation and Identity

  2. Increased Loyalty

  3. Convenience for Both Members and Partner

  4. Seamless Integration

  5. It’s Cost-Effective …..

Case Study

#SaveTheTote | Life Members

Of the 12,000-strong community that crowdfunded $3m to secure the Tote, 1,096 chose the “Lifetime Member” reward.

To deliver and communicate their “10% off for life” benefit, the team issued a branded digital wallet pass, which members began using at the Tote Hotel within hours.

FAQ

The Questions Club Managers Need Answered

What is a Member Pass and how does it work?

A Member Pass is a digital branded membership card stored in Apple or Google Wallet. Members can access it instantly on their phone to redeem benefits, check in at venues, and receive updates — no app download required.

Can we customise the look and feel of the pass?

What kind of benefits can we offer through the pass?

Do we need to change our POS or systems?

How do we issue Member Passes to our members?

How do members use their Member Pass? e.g. At a venue.

Can you integrate with my CRM?

How does this benefit the club commercially

What is a Member Pass and how does it work?

A Member Pass is a digital branded membership card stored in Apple or Google Wallet. Members can access it instantly on their phone to redeem benefits, check in at venues, and receive updates — no app download required.

Can we customise the look and feel of the pass?

What kind of benefits can we offer through the pass?

Do we need to change our POS or systems?

How do we issue Member Passes to our members?

How do members use their Member Pass? e.g. At a venue.

Can you integrate with my CRM?

How does this benefit the club commercially